Description
Your organization business, church, or nonprofit will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?
In Know What Youre FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether youre a business leader, a change advocate, or a movement maker, Know What Youre FOR will help you and your organization thrive.
Its what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isnt theory. Jeff Henderson has experienced it.
Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the countrys largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeffs remarkable career, Know What Youre FOR equips you with a simple strategy and the tools for extraordinary growth. Youll discover how to:
Work FOR your current and future customers with a new, effective method
Be FOR your team and help your people reach full potential
Create a ripple impact by being FOR your community
Live and work your best by caring FOR yourself
In a hypercritical, cynical world, one that is often known for what its against, lets be a group of people known for who and what were FOR. Its a powerful strategy for business. But more importantly, it is a revolutionary way to live.
Author: Jeff Henderson
Binding Type: Hardcover
Publisher: Zondervan
Published: 10/01/2019
Pages: 256
Weight: 0.66lbs
Size: 7.10h x 5.30w x 1.00d
ISBN: 9780310356318
Language: English
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