Description
| Author/Contributor(s): | Wallace, Mike; Knobel, Beth |
| Publisher: | Crown |
| Date: | 7/13/2010 |
| Binding: | Paperback |
| Condition: | NEW |
In Heat & Light, a legendary journalist and a journalism professor join forces tooffer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors’ decades of experience at the top of the field andinspired directly by beginners’ most frequently asked questions, Heat & Light offers invaluable adviceon such topics as:
· balancing drama and information (‘heat’ vs.‘light’)
· generating and evaluating storyideas
· the secrets to crafting good ledes
· creating strong packages for the internet,tv, and radio
· the specific requirements of writing forprint and broadcast
· the art of the interview
Along the way, the authors share countless anecdotesfrom their own storied careers—and discuss larger questions such as the rapidlygrowing role of digital media and what it means for today’s aspiringjournalists.
Includes an extensive “reporter’s toolbox” ofchecklists, techniques, and resources





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