Description
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by
Drew Davidson (Author),
Et Al (Author)
This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
Number of Pages: 294Dimensions: 0.62 x 9.69 x 7.44 INPublication Date: April 13, 2010
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