Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business-Quality Guarantee

Description

The commercial airline industry is one of the most volatile, dog-eat-dog enterprisesin the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing asthe preeminent aircraft manufacturer. However, Airbus quickly succumbed to the samecomplacency it once challenged, and Boeing regained its precarious place on , after years of heated battle and mismanagement, both companies face the challengeof serving burgeoning Asian markets and stiff competition from China and Japan. Combininginsider knowledge with vivid prose and insight, John Newhouse delivers a rivetingstory of these two titans of the sky and their struggles to stay in the air.