The Zeroes: My Misadventures in the Decade Wall Street Went Insane-Quality Guarantee

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“A delicious, salacious recounting of Wall Street’s bloateddecade . . . marvelously readable.” –BusinessWeek

Randall lane never set out to become a Wall Street power broker. Butduring the decade he calls the Zeroes, he started a small magazinecompany that put him near the white-hot center of the biggest boom inhistory. Almost by accident, a man who drove a beat-up Subaru and livedin a rented walk-up became the go-to guy for big shots with nine-figureincomes.

Lane’s saga began with a simple idea: a glossy magazine exclusivelyfor and about traders, which would treat them like rock stars andentice them to splurge on luxury goods. Trader Monthly was aninstant hit around the world. To accelerate the buzz, Lane’s staffthrew parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street’s rich and powerful trusted Laneas a fellow insider-the guy who could turn an anonymous trader into acover model and media darling.

When the crash hit, lane’s company and life savings were he walked away with something more lasting: an incredible truestory.