Description
Youve built a great productnow what?
The brutal truth: most startups and scale-ups dont fail because of bad products. They fail because they never figure out how to grow fastand profitably. Some chase market share at all costs, burning cash on customers who wont pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much.
The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetizationinstead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value.
In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companiesincluding 50+ unicornsthe authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.
If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how.
Inside, youll learn:
Why the single-engine strategy dooms so many businessesand how to avoid it
How to create outcome and usage-based monetization models
The secrets to mastering value messagingand getting customers to pay what youre worth
Mastering sales negotiationsgive and get strategies to close faster, better and more often
How to stop churn before it happens, maximize upsells, and handle price increases with confidence
The essential tactics for balancing market share and wallet sharewithout losing momentum
If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great businessone that thrives, scales, and creates real enterprise value.
Read it. Apply it. Build something that lasts.
Author: Madhavan Ramanujam, Eddie Hartman
Binding Type: Hardcover
Publisher: Wiley
Published: 08/05/2025
Pages: 352
Weight: 1.25lbs
Size: 9.10h x 6.20w x 1.10d
ISBN: 9781119633068
Language: English
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